We think differently. The diversity of our people is our strength and our unique, dynamic approach delivers better outcomes and experiences for all.
When clients build with us, we share in their same dream and share the same risks.
Sam El Rihani
FOUNDER & CHAIRMAN
Years of experience
Sam is a highly successful construction professional who founded Decode in 2008 and has steered it to becoming a highly successful market leader. He has provided inspiration, motivation, and guidance to the company’s management and project teams.
Strategy and governance
Sam is a strategist and inspirational leader who has implemented a unique vision and mission for Decode and steered it to being highly successful and profitable in a short time. He has directed the company’s operations to create effective and efficient organisational and project governance processes. He has created a culture of accountability, innovation and excellence.
Building industry relationships
Sam has 20 years’ experience in the property and residential construction industry. He has built strong relationships with clients, banking institutions and joint venture partners. Recognised as an industry leader, in 2019 he was the CEO Magazine Building and Construction Executive of the Year.
He is also an active member of the Master Builders Association, the National Association of Women in Construction (NAWIC) and Urban Taskforce.
Qualifications and industry understanding
Sam entered the industry as a structural engineer after achieving his Masters in Infrastructure Engineering (MIE). He is a certified CP (Eng.) and NPER accredited professional.
We deliver excellence to clients and opportunity to our people
DEPUTY MANAGING DIRECTOR
Years of experience
Divya Mehta is a dynamic and empathetic leader. She has created strong relationships in the construction industry which has cemented our reputation as an innovative organisation. She focuses strongly on building the professional skills of our senior staff.
Strategy and governance
Divya supports the Managing Director in leading Decode’s executive team and in managing the day-to-day operations of the business, its resources and its people. She has formulated and implemented strategic and financial plans to support organisational and project governance. She is heavily focused on training and mentoring staff to ensure continued professional growth across the company.
Divya continues to strengthen our business reputation through her participation on advisory boards. She is a member of the National Association of Women in Construction, Australia and a Board Member of Property Council of Australia, Diversity & Inclusion Committee.
Divya has driven the brand positioning of Decode since it was founded. She has contributed significantly to our major growth since 2016. Her empathetic leadership skills are crucial in building a culture of collaboration within the business.
Divya has over 20 years of construction industry experience. She began her career as an architect. She has undertaken project management roles before taking on senior management and executive positions within Decode.
It's not just about crunching numbers. It's about understanding the entire construction process to make the best decisions for the project
HEAD OF FINANCE
Deepa is a highly experienced Finance professional with over 30 years of expertise in the finance industry. As Head of Finance, Deepa provides strategic leadership and direction to the finance teams across the group. With her extensive knowledge in financial and management accounting, compliance and systems and processes, she ensures robust financial accounting processes and compliance with statutory requirements within the group.
Elevating Decode Group Finances
Deepa’s key responsibilities include financial reporting, management reporting and cash flow management. Deepa actively facilitates and develops strategic planning, tax planning, external funding initiatives, collaborating with internal stakeholders and external advisors.
Industry skills and expertise.
With a background in the construction industry, Deepa brings a wealth of experience in managing the unique financial requirements of the sector. Deepa’s comprehensive skill set also includes risk management, relationship management with auditors, investors, insurers and lenders. Deepa specifically enjoys mentoring finance team to become future leaders.
Deepa holds a Bachelor of Commerce from Mumbai University, is a qualified Chartered Accountant, and a CPA Australia member. She also actively contributes to the finance industry as a Fellow member of the Institute of Chartered Accountants of India. Deepa’s dedication to her work extends beyond her professional role, as she also serves as a Justice of Peace for NSW.
Building relationships is our motto
MANAGER, NEW BUSINESS & STRATEGY
Bill is a highly respected construction industry leader having worked with some of Sydney’s most dynamic construction firms. His knowledge and relationships help Decode to partner with other industry leaders.
Bill is the driving force behind Decode Group’s new business and strategic vision. He focuses on planning and maintaining a clear path for selection of target markets, clients, consultants and projects. He has looked to building a client base that own, hold, develop, and want a long-term relationship.
Bill’s approach has always been focused on the development of relationships with future clients, consultants and property professional organisations, who own, hold and manage property with a view to developing and maintaining long term relationships.
Working effectively with stakeholders
Bill has assisted Decode in developing and maintaining our strong customer-service culture. He ensures we deliver on our commitments to our clients. He has excellent communication skills that have contributed to his success in customer and stakeholder liaison and project and program management.
Delivering excellence starts with good planning
Jason is a highly effective communicator with strong organisational, leadership and risk management skills. He leads, manages and motivates his teams to deliver the best results for all stakeholders.
Jason has hand-on experience across a wide range of projects across all sectors of the industry. He has worked for some of Sydney’s most prestigious construction firms including Multiplex, Taylor Constructions, Paynter Dixon Construction and Kell & Rigby. H
Project planning and establishment
Jason is responsible for overseeing and managing all aspects of project construction. He leads project planning, resource allocation, value engineering, design management, staff management, setting of benchmarks and budget management to ensure its successful delivery and the smooth transition from pre-construction to the project team commencing onsite. His dedication to mentoring staff makes him an outstanding member of the Decode team.
Ensuring value for money
Jason implements the most cost-effective plan for all projects to complete them within budget, to time, and to the highest standard of quality agreed by Decode and our clients.
Uniting vision with construction.
HEAD OF DESIGN AND COMPLIANCE
Ramzi is a construction design professional with exceptional organisational skills with both LEED and Green Star Professional accreditations. He is highly experienced in managing design teams to produce coordinated compliant designs that ensure our clients’ visions are achieved.
Construction design leadership
Ramzi has in-depth knowledge of all aspects of project construction. He has a keen eye for design details and a first-hand appreciation of buildable solutions. Prior to joining Decode, he was Technical Manager for the construction of the Doha Convention Centre with a contract value of almost $US1 billion.
Strategic design approach
Ramzi provides a strategic approach to design. His leadership and experience bring out the best from project design teams. He ensures designs provide value management and quality outcomes. He brings to Decode high level technical expertise and knowledge gained through his work on major projects in Qatar and the United Arab Emirates where he held roles from project engineer through to construction manager and deputy project director. He has worked on major projects in the middle east such as the Royal Terminal of Dubai airport, residential high-rise towers, Lebanese university campus and many others.
Ramzi was the technical manager and deputy project director for the design and construction of Khalifa International Stadium ($US380 million) in preparation for the 2022 FIFA World Cup. The project included the latest new technologies in terms of various systems, lighting design, roof cabled systems, cooling systems, and structural steel.
Pursuing performance excellence for Decode and it’s stakeholders
Shafi Alam is a passionate and experienced professional with a comprehensive background in management, commercial and procurement within the construction industry. Since joining Decode in July 2016, Shafi has made significant contributions to our organization’s success and growth.
With over 15 years of experience in the construction industry, Shafi’s expertise spans a wide range of projects, including residential & commercial building construction, fit-out, interior works, infrastructures, and refurbishments. Shafi was involved in several notable & award winning projects such as Golf House in Surry Hills, Grande Pyrmont Bay Estate, Four Points by Sheraton, InterContinental Hotel, NORDIC Embassy, Level Crossing Removal Program under Transport Victoria, among others in Australia and overseas.
Qualifications and Achievements
Engineers Australia certified Professional Civil Engineer Shafi Alam has completed a BSc in Civil Engineering and a Master of Business Administration degree. In addition, he obtained Diploma & Certificate IV in Building and Construction. The combination of his Technical, Business and Management qualifications have enhanced his commercial and construction acumen.
Role as Procurement Manager
In his current role as Procurement Manager at Decode, Shafi plays a vital role in ensuring the efficient trades & supply network across all projects. He is responsible for developing and implementing frameworks, strategies, and systems to streamline the supply chain process in achieving the right fit for projects in a competitive environment. Shafi collaborates closely with project teams, pre-construction, design and trade contractors to foster cooperation and collaboration in all aspects of procurement which enables Decode to confidently deliver excellence in construction.
Leadership and Reporting
As a dedicated leader, Shafi provides guidance and mentorship to his team, cultivating a culture of continuous improvement and brilliance. He actively contributes to the development and enrichment of procurement practices within the organization. Shafi’s ability to provide regular, accurate, and reliable reporting to senior management ensures transparency and aligns activities with the overall goals and targets of the business and our clients.
Delivering excellence is about sharing in your clients vision and innovating together.
Diaa is a highly knowledgeable and experienced professional with strong and proven leadership and problem-solving skills. As well as a degree in Civil Engineering, Diaa brings to his role Master qualifications in Engineering Project Management and Business Administration.
Diaa is responsible for planning and overseeing construction projects from beginning to end. An excellent communicator and highly organised, he has the ability to plan ahead and multitask and always ensures his projects are completed within timeframe targets and to budget.
Project and program governance
With a wide range of experience across different sectors and projects, Diaa is very familiar with the intricacies of delivering a quality project. From construction software to keeping stakeholders in the loop and enforcing safety regulations, Diaa is committed to delivering excellence to our clients on every project.
Prior to emigrating to Australia from Lebanon, Diaa worked for the United Nations Development Program (UNDP) as a Civil Engineer. He was involved in sustainable development programs, which included the construction of waste sorting plants. This experience helped him to develop
I am a constructive thinker with a “can do mentality“ who puts together a plan and then works hard to implement exactly that.
Years of experience
Neil Denton is a seasoned construction professional with over 23 years of experience in the design and delivery of diverse projects, ranging from commercial and residential to hospitality. As a Senior Executive, Neil brings a wealth of knowledge and a proven track record of successful project management.
With a focus on maintaining strong relationships with stakeholders, Neil has successfully delivered numerous projects simultaneously, demonstrating his ability to handle complexity and ensure project success. His expertise lies in managing resources, training teams, implementing efficient construction methodologies, and fostering client relationships.
Projects and Experience
With over 40 projects completed in a lead project role, Neil has extensive experience in the commercial, residential and hospitality sectors. As the Founder and Managing Director of Construction Profile, he successfully navigated challenges post-COVID, focusing on delivering difficult projects and building a robust client network. Neil’s roles at Bathla, Urban Core, and FKP Constructions further highlight his expertise in reorganising divisions, transforming businesses, and implementing strategic initiatives. His comprehensive experience ranges from project management, bid processes, and resource management to system implementations, emphasising a proactive and results-driven approach throughout his career.
2021 NSW AIB Building Professional of the Year.
Years of experience
With an impressive 20-year tenure in the construction industry, Jack is a highly skilled professional renowned for delivering projects to exceptional standards. With a Bachelor of Architecture from the University of NSW, Jack’s career has included significant roles at industry-leading firms.
Throughout his extensive career, Jack has been recognized for his ability to navigate complex design & construct projects, ensuring a excellent outcomes in quality, budget, and timeline. As a Team Leader at Hutchinson Builders from 2017 to 2023, he successfully established and managed a business unit, procuring and delivering over $700 million worth of work with an impressive 80% rate of repeat business. Jack’s leadership skills were further acknowledged when he recently received the NSW AIB Building Professional of the Year award for his exceptional work on the Little National Hotel Project.
Jack’s diverse experience spans across Hospitality & Tourism, Residential, and Commercial/Industrial sectors. Notable projects include the Little National Hotel, The Langston, Embassy, Landmark, The Crossing, Ampol Head Office, and Meyer Meat Co. His ability to lead, motivate, and manage teams has consistently ensured the on-time, on-budget, and high-quality delivery of projects, making him a valuable asset to the Decode Team
We work as a team to succeed.
SENIOR PROJECT DIRECTOR
Doug is a highly experienced construction manager and project director who strategically leads and motivates our construction teams to deliver the highest levels of client satisfaction and quality outcomes.
Doug has worked for some of the most successful Tier 1 and 2 construction companies in Australia. His national experience in Sydney, Melbourne, Perth & Northern Territory has helped him acquire a deep understanding of construction processes across the sector, most particularly, with hotels, aged care, commercial office buildings and residential projects.
Doug has an outgoing personality and strong interpersonal skills. He enjoys leading and motivating people in a team environment. As a leader he thrives on mentoring and developing the skills of the younger generation of construction professionals on our projects.
Industry skills and expertise
Doug has well-developed skills in programming and scheduling. He has particular expertise in design management, materials handling, industrial relations and work health and safety. His career experience of hotels, aged care, commercial office buildings and residential projects give him unique insights into managing high quality projects.
We are committed to making sure everyone goes home safely every day.
Hatem Saba is a highly motivated safety professional who leads our work, health and safety program and is responsible for maintaining our impeccable safety record and IMS structure.
Hatem has worked in a number of senior safety roles where he has developed and implemented WHS organisation-wide strategies and procedures. He has a strong holistic understanding of all relevant legislation and the processes needed to comply with it.
His strong communications skills have made sure that people all throughout our organisation understand their safety obligations to themselves, to their colleagues and to all our stakeholders.
Compliance and system understanding
His role with Decode includes maintaining our integrated management system (IMS), implementing initiatives to keep it up to date. As part of this role, he led our team in migrating the OHS Management System to ISO 45001, implemented our transition to a digital HammerTech system and was instrumental in our achieving OFSC accreditation.
Hatem has over 17 years of construction industry experience on major projects.
Setting the new standards for excellence in construction industry through a lifetime of expertise and unwavering commitment.
SENIOR DESIGN & COMPLIANCE MANAGER
Years of experience
63+ years in construction
Frank Farina is a highly experienced and respected veteran in the construction industry, boasting an impressive career spanning over 63 years. With a diverse portfolio of well over 120 successfully delivered projects, Frank has held key roles such as site manager, project manager, senior project manager, project director, and construction manager/design manager. His extensive expertise encompasses a wide range of sectors, including government, education, commercial, residential, healthcare, entertainment, and defence department projects.
Qualifications and Professional Achievements
Frank’s qualifications and industry recognition further solidify his reputation as a leader in construction management. He holds a Building Certificate from the NSW Institute of Technology and possesses a Full Builders License (No. 17952). As a testament to his leadership and expertise, Frank has served as the President of the Australian Institute of Construction, both at the state and national levels. He is currently a management member of the Australian Institute of Building in New South Wales and serves as an Adjunct Professor in Construction Management. Frank’s wealth of knowledge and experience has also led him to guest lecture on Construction and Management at prestigious institutions such as UNSW and UWS.
Senior Design & Compliance Manager
At Decode, Frank serves as the Senior Design & Compliance Manager, responsible for delivering construction projects with a strong focus on design compliance and the customer’s experience. Frank’s responsibilities encompass various phases of project execution, from pre-construction and tendering to construction management. He plays a key role in analysing potential projects and tenders, conducting risk analysis, assisting in tender bids and presentations, and developing value engineering solutions for cost savings. Throughout the construction phase, Frank meticulously ensures our projects compliance with regulations and codes and establishes efficient communication channels between design, planning, and construction teams.
In addition to his core responsibilities, Frank mentors and organizes staff training, conducts research to identify new construction methods and techniques, ensures Decode adheres to updated codes and legislations, and plays an instrumental role in developing company management systems procedures and manuals. Furthermore, Frank fosters a team culture that builds with industry best practices and delivers excellence in construction.
An Accredited Building Inspector and representative of the industry
Frank is also a key member of the Building Commissioner’s pillar four team representing the building industry to the NSW, Government and DFT, as well as an accredited building inspector for the Governments Building Bonds Scheme, SBBIS Scheme.
Frank Farina’s unparalleled expertise, unique industry knowledge, and commitment to excellence make him an invaluable asset to Decode. His exceptional project management skills, combined with his dedication to maintaining the highest standards of quality, ensure the successful delivery of projects and contribute to the ongoing success and reputation of the organisation.
We believe that workplace diversity drives organisational metrics like financial performance, creativity, innovation, decision-making, employee satisfaction and engagement, collaboration and safety.Join Us