Decode Executive Team

Sam El Rihani is the founder of the Decode Group of Companies, built on the core values of integrity, reliability, teamwork and uncompromised quality. As a leader, Sam is focused on creating a culture of accountability and excellence across a team of industry experts.

With a 20-year association with the property and residential construction industry behind him, Sam has steered the company he envisioned almost a decade ago into a period of acceleration that has seen the establishment of Decode’s firm position across all construction markets. The business currently has over 2,000 units underway and attributes strong relationships with clients, banking institutions and joint venture partners to its success. 

Sam entered the industry as a Structural Engineer after achieving his Masters in Infrastructure Engineering (MIE). Sam is a certified CP(Eng) and NPER accredited professional. He is also an active member of the Master Builders Association, the National Association of Women in Construction (NAWIC) and Urban Taskforce.